Made for you,
not everyone.
forme is a personal food companion. It scores what you eat against your own goals and explains why, so eating well feels personal and kind rather than scary.
Greek yoghurt, plain
- High in protein for your strength goal
- Good for gut health
- A little high in sugars
Not is this healthy.
Is this right for you.
Most food apps score everyone the same way and lean on fear. forme starts with you, never shames you, and helps you build a habit you actually enjoy.
What you see when you scan
A personal score, the honest reasons behind it, and how your whole day is adding up. No fear, no good or bad foods.
A score made for you
Set what matters and every score is calculated for you, not an average stranger.
Greek yoghurt
Great fit for more protein
Honest reasons
Every score is explained in plain language, so you understand why and stay in charge.
- High in fibre+12
- Some sugar-6
- Lightly processed+5
Your whole day
Food is about the day, not one label. forme adds up your meals and tracks calories and macros for you.
Calories
2,140
Protein
112g
Fibre
26g
A smarter way to eat well
Everything in forme is built around one idea: the right choice for you is not the same as the right choice for everyone.
Scored against your goals
Tell forme what you are working towards, whether that is losing weight, getting stronger, eating better or looking after your gut. Every score is calculated for you, not for an average stranger.
Always explained, never preachy
No fear, no red warnings, no shaming. Each score comes with clear reasons so you understand why something fits or does not. You stay in charge.
Your whole day, not one item
Food is about the day, not a single label. forme adds up your meals so you can see how the day is going, then nudges you forward rather than nagging.
Snap a meal, skip the barcode
No packet? Take a photo of your plate and forme estimates the foods and macros for you. Home cooking counts too.
Kinder alternatives
When something is not quite right for you, forme suggests a better fitting swap rather than just telling you no.
Streaks that feel good
Build a quiet daily habit. forme celebrates your clean choices and keeps your streak going.
How forme works
Set your goals
A quick two minute setup learns what matters to you and where you are.
Scan or snap
Scan a barcode or photograph your plate. forme reads the nutrition for you.
See your fit
Get a personal score with plain reasons, and watch your day add up.
Questions, answered
- What is forme?
- forme is a personalised food scanner app for iPhone. Instead of giving everyone the same verdict, it scores what you eat against your own goals, shows the honest reasons behind every score, and adds up your whole day. Scanning is always free.
- How does forme work?
- You set your goals in about two minutes. Then you scan a product barcode, or snap a photo of your plate, and forme gives a personal fit score out of 100 with a clear explanation of why. Each scan and meal builds your day score, so you see how the whole day is going.
- Is forme free?
- Scanning is always free. forme is built so the heart of the app, understanding your food, never sits behind a paywall.
- Does forme track calories and macros?
- Yes. forme shows your calories, protein, carbs and fat, and you can set daily targets and track your day against them. The difference is that counting is not the whole experience: forme leads with a personal score and your whole day, so the numbers are there without taking over.
- Can forme help with weight loss?
- Yes. If your goal is to lose weight, forme leans your scores towards filling, less processed, lower-sugar choices, shows your calories and macros, and helps you build a steady, consistent habit, without the relentless grind of logging every gram by hand. It is food guidance, not medical or dietary advice.
- How is forme different from apps like Yuka or MyFitnessPal?
- Yuka gives everyone the same universal score. MyFitnessPal centres on detailed manual logging of calories and macros. forme tracks calories and macros too, but it leads with a personalised score and the honest reasons behind it, takes less effort because you scan or snap rather than log every gram, has no good or bad foods and no shaming, and looks at your whole day.
- What goals does forme support?
- Losing weight, getting stronger, eating better, and looking after your gut, plus finer goals like more protein, more fibre, less sugar, less salt, fewer additives and less processed food. Your goals shape every score.
Built for privacy
Your food and your goals are yours. We never sell your data, and scanning your food never sits behind a paywall.
Be first to try forme
We are getting forme ready for iPhone. Join the waitlist and we will send you a single note the moment you can start.
forme offers food guidance to help you reach your own goals. It is not medical or dietary advice. If you have a health condition or specific dietary needs, please speak to a qualified professional.